Privacy Policy

Potlight Expert ("we", "us", or "our") respects your privacy. This policy explains what information we collect when you visit our website or request a quote, how we use it, and the choices you have. We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

Information We Collect

Information you give us. When you submit a quote request, we collect the details you enter: your name, phone number, email address, the type of service you need (interior or exterior), and the approximate number of lights for your project.

Information collected automatically. When you browse the site, we and our analytics providers automatically collect standard technical and marketing data, including:

• The page you first landed on and the page you submitted a request from
• The website or ad that referred you, along with campaign tags (such as UTM parameters) and advertising click identifiers (for example Google and Microsoft click IDs)
• Approximate time spent before contacting us, your IP address, device, browser, and similar usage data gathered by analytics tools

Cookies & Tracking

We use first-party cookies to remember how you found us (for example the referring source and campaign tags). These cookies typically last up to 30 days. We also use third-party analytics and advertising services, including Google Analytics 4, Google Ads, and Microsoft Advertising (Bing UET), which may set their own cookies to measure website traffic and ad performance.

You can control or delete cookies through your browser settings, and you can opt out of interest-based advertising through Google's and Microsoft's ad settings. Blocking cookies will not stop you from requesting a quote.

How We Use Your Information

• To contact you about your quote request and provide our services
• To understand how visitors find us and improve our marketing
• To maintain records of enquiries and measure ad performance

We do not sell your personal information.

Service Providers

We share information with trusted providers only as needed to operate our business. Quote request details are delivered to us through an email delivery service (EmailJS). Website analytics and advertising are handled by Google and Microsoft. We may also store enquiry records with a hosting or customer-management provider. These providers are permitted to use your information only to perform services for us.

How We Store & Retain Information

We keep quote requests and related correspondence so we can respond to you and for our business records. We retain this information only as long as reasonably necessary for these purposes, and we take reasonable steps to protect it against loss, theft, and unauthorized access.

Your Rights

Under PIPEDA, you may request access to the personal information we hold about you, ask us to correct it, or ask us to delete it. To make a request, or if you have any privacy questions, contact us at contact@potlightexpert.com.

Changes to This Policy

We may update this policy from time to time. The "last updated" date above reflects the most recent revision.